SEO/ Digital Marketing

Our SEO experts provide a comprehensive SEO health check and free audit for your website.

These can provide us with in-depth insights into the parts of your website that need optimization, and a chance for us to discuss with you the potential objectives and KPIs (Key Performance Indicators) you would like to set up for the project.

Upon learning your objectives and pinpointing the KPIs for your business, the next step is one of the most crucial steps; planning your strategy.

Utilizing the data and information about the strengths and weak points of your website, we will build a bespoke strategy that fits your vision and is able to generate the results you would like by optimizing the aspects needed.

To maximize the effectiveness and impact of SEO, Our experts will analyze your website’s search engine ranking, website content, structure, and compare your keywords.

Our  SEO experts will also counter propose new keywords based on user search habits, by balancing the keyword search volume and its keyword difficulty.

Experts will check the specified SEO keywords and provide the corresponding content to the website, optimize the title, header, and tags in the articles of the webpage. Most of the time, it is blog posts or text-based content that needs adjustment and enrichment to improve content quality.

However, images, videos, and other forms of multimedia content are taken into consideration for content optimization as well.

Another crucial element of content that we pay great attention to is link building. Establishing external and internal links within the content of your page boosts website performance by providing users with the convenience to find the information they are looking for accurately.

Getting backlinks will build the credibility of your website, directly leading to your ranking success.

Besides the content and link building, we aim to level up and enhance the structure and the technical setup of your website too. For example, the website security, page speed, and even the image alt text.

We look at the whole idea of how we can improve the overall user experience of your website, and the design covers the entire user journey from search to conversion, that carry out in-depth optimization.

After implementing the SEO recommendation, SoftnCloud Technologies will provide the report of the SEO ranking results, and the monthly performance of the website with data and analysis. The report will allow us to reflect on the performance of the implemented strategy and measure it based on the relevant metrics.

SEO is a long-term process; thus, we will closely monitor and record the results, doing regular reviews to ensure that it runs smoothly.

Constant fine-tuning and adjustments will be made to the strategy upon discussing with you about the effectiveness of the strategy.

A successful campaign cannot start without a good strategy. Our service aims to build a bespoke strategy that helps your overall campaign. There are so many factors to consider for your strategy formulation. For example, the selection of social media platforms, length of the campaign, budget, ad format, and your target audience. All these will be accounted for in how we set up your Facebook ads or Instagram ads, as we need to tailor all the important and decisive details to you.

After finalizing the strategy, we will set up the Facebook ads or Instagram ads in the ads manager, selecting suitable options for your campaign goal, budget, ad format, and ad placement. We have a team of specialists who are familiar with the process and can undertake the necessary steps to execute the ad strategy by configuring the right settings in the ads manager. Once the campaign starts running, they will continue to monitor the performance and adjust any settings to ensure that the technical aspect of the campaign is covered.

Quality text copy and creative visual assets can attract your target audience and get them engaged. We have experts to craft eye catching text and make striking images for your Facebook ads and Instagram ads. Considering the style and target audience of your brand, our experts will enhance your brand voice and image with text and images.

Initiating the campaign is only the beginning. We will continue to monitor and track the performance of your Facebook ads or Instagram ads by collecting and analyzing the relevant data. A personalized report will then be created specifically for your reference to indicate the key metrics, the resulting data, and most importantly our analysis for us to discuss how to improve your campaign.

To optimize the performance result in the best way possible, we will perform A/B testing and prepare at least two sets of assets to run campaigns of Facebook ads and Instagram ads. Depending on the performance data, we will accordingly make adjustments and possibly choose one set of the ad over another.